Taiwan Lottery Co., Taiwan’s official lottery operator, will add TWD900 million (US$29.61 million) to several lotteries’ jackpots this year to celebrate the Year of the Rabbit. It’s also a way to increase interest in lottery products.

Huang Chih-yi, a Taiwan Lottery board member and company spokesperson, announced the increased prize money at a news conference on Thursday.

Making the presentation with him was actress Vivian Sung. Lotteries such as Lotto 6/49, Super Lotto, and BINGO BINGO have much larger jackpots than they’ve been able to offer in the past six years.

Taiwan’s lottery sales dropped last year and the move to increase the pots could help offset the losses by increasing play.

Huang said the additional prize money for Lotto 6/49, the most popular lottery in Taiwan, will be split into two, in keeping with its normal procedure.

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